Tone of voice guidelines university

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We've distilled these into a vision, big idea, principles and personality for the University. Here we explore in more detail how each of these elements affects. Our voice is vibrant, smart, bold, and authentic. We're confident, yet down-to-earth and personal. We shouldn't sound institutional, stilted, UC's tone and voice is how we speak and write to our different audiences. It helps to build consistency around what we say and how we say it. Tone of voice · Commitment to excellence and advancement on merit · Fairness and equality · Diversity · Collegiality and community-building · Inclusiveness · Openness If you're a member of staff, you can use this guide to learn more about: • what we want our written communication to say about us. • how we communicate 'on Use a similar tone to postgraduate and alumni content — more sophisticated language and terminology. · Adopt a more formal tone, more suited to a business or