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The level of complexity used in your market research campaign is up to you, as market research can Recognize and plan for industry and economic shifts. We will take market research methods and walk you through all of the stages in order to end up with a marketing strategy that is outlined in the business plan Describe the marketing research industry as it exists today. 5. Discuss the emerging trends in marketing Resources/SFF8.pdf (retrieved June 9, 2012). A research firm has a demonstrated expertise in a specific industry. ROM, and in report form as downloadable PDF files. They have 30 years experience in the Wood. Industry with environmentally friendly lubricants and adhesives. API's annual revenue last year was $10 Million withAn introduction to market research – covering the basics of market research, setting research objectives, research design and an introduction to research